Heavy belt splice in a cement plant

MLT changes its logo and boosts its image

02/03/2020

MLT Minet Lacing Technology, a manufacturer of splicing solutions for conveyor belts based in Saint-Chamond (France), is pursuing its growth project and giving a new dimension to the group by modernising its brand image.

More than 70 years of expertise established throughout the world

Description G

Founded in 1947 the company designs and manufactures products for splicing and repairing conveyor belts. Three production plants are located in France with their own area of expertise :

  • The factory in Saint-Privat-des-Vieux (30) specializes in the manufacture of metal staples, IFS flexible lacings and installation tools.
  • The factory in L'Horme (42) specializes in the manufacture of round-baler belts, the production of vulcanising presses and the manufacture and trading of vulcanising tools.
  • Finally, the factory in Saint-Chamond (42), where the company's head office is located, specializes in the manufacture of flexible lacing  and technical belts.

MLT generates 85% of its sales in more than 120 countries around the world, also has eight subsidiaries : United States, Peru, Spain, Germany, South Africa, Australia and Morocco.

A new brand image in line with its ambition

Description D

In 2017, two of its directors, Frédéric Guillemet and Patrick Véricel acquired 100% of the MLT Group. In October 2018 they brought together all employees to introduce the strategic development guidelines.
In this spirit of growth the MLT Group is now changing its visual identity. The aim is to give the group an international expert dimension, to include it in its export development and in its desire to become the world reference for improving the performance of belt conveyors.
From a graphical point of view, several themes have developed: dynamism, modernity and the international dimension, while preserving the group's history. Colours also bring strong ideas such as technological ;innovation, energy and creativity, growth and serenity.